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3LAB Skincare

Role
Art Director
Years
2017–2022
Discipline
Brand identity, photography, film, ecommerce

As the lead designer for a luxury skincare brand, I crafted the brand identity and guidelines, created all content — including product photography, video, and digital assets — and managed the ecommerce website and social media channels (@3labskincare). I also facilitated timely distribution of assets to top retailers worldwide, including Barneys New York, Nordstrom, Fortnum & Mason, and Joyce Beauty.