Twenty years making beauty brands look the way they feel.

Twenty years in beauty, from the retail floors of Victoria’s Secret to art-directing luxury launches at 3LAB. I work across the whole picture — brand identity, packaging, product photography, film, and the social content that sells it.

I’m also an AI-native brand operator. At 3LAB I run the full digital engine myself, from the website and e‑commerce to paid media, email, SEO and creative, using AI to do the work of a whole team.

I partner closely with the people I work for, treat the work like craft, and care more about what lasts than what’s trending.